Wall Street Journal's interactive graph allows users to track pre-election presidential polls taken by different news firms and polling groups in key battleground states and nationwide. John McCain and Obama are positioned vertically on the graph with the midpoint of zero representing a tie. The timeline starts in June and the media companies are color-coded.
Some key states include Virginia, California, Pennsylvania, Ohio and Florida. Media firms include CNN, USA Today, CBS and Newsweek.
This graph allows users to select which information they are most interested in looking at on the graph, an interactive feature of user control that is a characteristic of online news. For example, they can select the media firm whose poll they are most interested in and select which key state they want to see by clicking on the tabs. Given the number of space and time in media such as newspaper or television, editors and producers will most likely have to select which key states and media polls they think are most important to the reader.
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