Monday, September 22, 2008

Tracking the candidates across the nation

MSNBC.com's Decision 08 Dashboard is a Web site specifically designed to provide information about the presidential campaign using text, graphics, sound, video, and rich content. The focus of the site is on interactivity, not on in-depth news reporting, so there are plenty of visuals to attract the reader.

The most interesting feature I saw was the Maps & info graphic, which shows a map of the United States, with some states being marked with flags. When the user points his or her cursor over the flag, a text box pops up on the map. The text box tells the user which candidate will be in that state on which day, and for what reason. Users who are following the candidates now know what they are up to, and where to find them.

The site takes advantage of online journalism's multimedia capabilities, interactivity and ability to allow users to control what information they want to receive, which print and broadcast journalism cannot do. The map in particular probably employs rich content plug-ins, which allow rollovers to provide more information to readers.

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