Armytimes.com won in the “general excellence” for a small site category in no small part because of the overall sheen of its site design. The multimedia box located on the right side of the top of the page, for instance, harnesses the Internet’s full capabilities of delivering non-text-based, non-linear news. Without taking up space or being overly bulky, the feature presents five multimedia elements in a creative way. Each item has a tease that, when the cursor moves over a different item, cascades away, imitating the motion of flipping through file folders.
Also noteworthy is the site's feature on the 2008 Paralympics—it takes full advantage of the Internet’s ability to display stories in a non-linear manner. Instead of displaying one long, texty story about which athletes won which events, it displays links to six short profiles of events and people of interest in the Olympics. It also links to an entire page done by militarytimes.com that is bursting with multimedia features on military Olympians. ONA cites its knowledge of its audience as one of Armytimes.com’s assets, and this is very evident: almost all of the articles somehow relate news back to the Army or its soldiers.
No comments:
Post a Comment